EDITORIAL: “Part of Me: Behind the Scenes of Katy Perry’s Box Office Flop”
Wrapped up in The Amazing Spider-Man’s web this weekend, few noticed the other new releases that snuck into national theaters underneath the radar. Although all debuted to unimpressive numbers, the...
View ArticleEDITORIAL: “The Watch: How Marketing Doomed The Sci-Fi Comedy’s Chances at...
As predicted, The Dark Knight Rises continued to hold audiences in its grip this weekend, easily defeating a duo of new releases including The Watch and Step Up Revolution. Although both debuts opened...
View ArticleEDITORIAL: “Total Recall: Lessons to be Learned from the Sci-Fi Remake’s Poor...
Somewhere in California, Arnold Schwarzenegger is having a good laugh. This weekend’s remake of the action star’s 1990 sci-fi flick Total Recall opened to a so-so $26 million across 3,601 screens, a...
View ArticleEDITORIAL: “The Expendables 2: Why Stallone’s Ragtag Crew of Action Heroes...
For an action movie with 11 genre heavyweights, The Expendables 2 really didn’t do that much damage at the box office this weekend. The testosterone-soaked sequel, delivered a mere two years after the...
View ArticleEDITORIAL: “The Oogieloves: A Box Office Disaster for the Ages”
Labor Day weekend is usually one of the sleepiest box office periods of the year and 2012 was no exception. The weekend’s top performer, low-budget Lionsgate horror-pic The Possession, grossed an...
View ArticleEDITORIAL: “Part of Me: Behind the Scenes of Katy Perry’s Box Office Flop”
Wrapped up in The Amazing Spider-Man’s web this weekend, few noticed the other new releases that snuck into national theaters underneath the radar. Although all debuted to unimpressive numbers, the...
View ArticleEDITORIAL: “The Watch: How Marketing Doomed The Sci-Fi Comedy’s Chances at...
As predicted, The Dark Knight Rises continued to hold audiences in its grip this weekend, easily defeating a duo of new releases including The Watch and Step Up Revolution. Although both debuts opened...
View ArticleEDITORIAL: “Total Recall: Lessons to be Learned from the Sci-Fi Remake’s Poor...
Somewhere in California, Arnold Schwarzenegger is having a good laugh. This weekend’s remake of the action star’s 1990 sci-fi flick Total Recall opened to a so-so $26 million across 3,601 screens, a...
View ArticleEDITORIAL: “The Expendables 2: Why Stallone’s Ragtag Crew of Action Heroes...
For an action movie with 11 genre heavyweights, The Expendables 2 really didn’t do that much damage at the box office this weekend. The testosterone-soaked sequel, delivered a mere two years after the...
View ArticleEDITORIAL: “The Oogieloves: A Box Office Disaster for the Ages”
Labor Day weekend is usually one of the sleepiest box office periods of the year and 2012 was no exception. The weekend’s top performer, low-budget Lionsgate horror-pic The Possession, grossed an...
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